INSTANT ADVANTAGE.COM. WINNING STRATEGIES FOR THE ONLINE ECONOMY MENDONCA S., KIRCHOFF S. Księgarnia

Stephen Mendonca, Steve Kirchoff Compaq Computer Corporation

Copyright 2001, 272 pp. Paper format ISBN 0-13-017908-6

For courses in e-Commerce and Online Business.

This step-by-step e-commerce/online business guide is designed to help business decision makers get up to Internet-speed quickly and easily and involved in building e-commerce/ebusiness strategies and solutions. It addresses the massive changes now taking place in the course of e-commerce, and lays out the new rules of engagement. It gives them an "instant advantage" by providing proven, real-world approaches to transforming businesses for success in the online community.

Strategies used by start-up online companies around the world to established Fortune 1000 companies-To run lean, mean, operating agile enterprises.
- Shows students how to put the knowledge and experiences of some of the most successful businesses and enterprises to work in adapting to the realities of the online economy in their own situations.
A full range of markets and businesses-Addresses small to medium-size markets as well as large corporations.
- Allows students to explore a wide variety of corporate scenarios and the distinct needs of each.
The explosive growth of e-business.
- Shows students how companies can position themselves to be major players.
Case studies-Lets students hear directly from CEOs and others who talk about the lessons they have learned in leading their respective companies in the new online economy.
- Provides students with insight on the challenges companies have faced and how those challenges were met.

I. TURNING BUSINESS INSIDE OUT: DISRUPTIONS AND OPPORTUNITIES.

1. The Internet, Convergence, and a New Inflection Point.
2. Disruptive Changes and New Opportunities.
3. An Online Economy: New Rules, Players and Growth Areas.

II. STRATEGIES FOR INSTANT ADVANTAGE IN THE ONLINE ECONOMY.

4. Think Ahead - Identify Trends, Adapt Quickly, Seize Opportunities.
5. "Be" Your Customer-Think Like Them, Listen to Them, Act on Their Behalf.
6. Reinvent Your Enterprise ... Not Refine It.
7. Integrate Business and IT Strategies & Create an Online IT Enterprise Blueprint.

III. TACTICS FOR GAINING INSTANT ADVANTAGE.

8. E-Solutions that Work.
9. Steps to Transforming an Enterprise: Act Quickly, Engage Managers, Use New Rules to Measure Success.

IV. INTERNET PIONEERS.

10. Online Stories of New and Established Enterprise Players.
11. New Players Lead the Online Revolution.
12. Old Players Concede Nothing and Lead on Their Own Terms.

V. TECHNOLOGY, STANDARDS, AND SOURCES OF INFORMATION.

Appendices.
Glossary.
Index.

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.