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DICTIONARY OF E-BUSINESS


BOTTO F.

wydawnictwo: WILEY , rok wydania 2000, wydanie I

cena netto: 192.00 Twoja cena  182,40 zł + 5% vat - dodaj do koszyka

Distionary of e-business

This dictionary defines important terms and phrases relating to e-business in the context of design, development and usage. It addresses the many milestone decisions, implementation processes and technologies along the migration paths that lead to e-business sites, as well as those along the paths that lead away from them. These deliverables via the Internet or World Wide Web provide a borderless world with geographically insensitive marketing, advertising and selling channels. Wall Street's response to this most contemporary of 'gold rushes' has seen company revenues sky rocket as Web sites make the transition from specialist entities to global successes. Virtual stores, search engines, information services and the many other Internet-related terms now grace the vernacular of Internet investors and analysts the world over.

At one level the World Wide Web is used in a point-of-information (POI) guise where products are described and displayed. The current goal is e-business embodying transaction processing with all its sub-processes, data stores and security measures. A myriad of migration paths to these Web architectures exist as the surrounding technologies develop at a pace, and as new and advancing methodologies dictate change. In spite of the seemingly singular medium that is the World Wide Web, CD-based applications continue to play a role with DVD variants offering high quality MPEG-2 video and an attractive medium for POI or e-catalogues. Hybrid CD-ROM and DVD-ROM multimedia productions may provide the local delivery of high quality video as well as present hyperlinks to e-business Web sites for on-line ordering and for transaction processing.

E-business promises another important chapter in the evolution of the role of technology in commerce. It is shrouded in a multiplicity of questions which this dictionary seeks to address through an in-depth study of the technologies, the services, their acquisition, migration paths, investment strategies and comparative advantages. More than a glossary or dictionary with scant definitions, it includes informative essays that address key issues.

It is hoped that you find this text a useful source of information.

332 pp.

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