Distionary of e-business
This dictionary defines
important terms and phrases relating to e-business in the context of design, development
and usage. It addresses the many milestone decisions, implementation processes and
technologies along the migration paths that lead to e-business sites, as well as those
along the paths that lead away from them. These deliverables via the Internet or World
Wide Web provide a borderless world with geographically insensitive marketing, advertising
and selling channels. Wall Street's response to this most contemporary of 'gold rushes'
has seen company revenues sky rocket as Web sites make the transition from specialist
entities to global successes. Virtual stores, search engines, information services and the
many other Internet-related terms now grace the vernacular of Internet investors and
analysts the world over.
At one level the World Wide
Web is used in a point-of-information (POI) guise where products are described and
displayed. The current goal is e-business embodying transaction processing with all its
sub-processes, data stores and security measures. A myriad of migration paths to these Web
architectures exist as the surrounding technologies develop at a pace, and as new and
advancing methodologies dictate change. In spite of the seemingly singular medium that is
the World Wide Web, CD-based applications continue to play a role with DVD variants
offering high quality MPEG-2 video and an attractive medium for POI or e-catalogues.
Hybrid CD-ROM and DVD-ROM multimedia productions may provide the local delivery of high
quality video as well as present hyperlinks to e-business Web sites for on-line ordering
and for transaction processing.
E-business promises another
important chapter in the evolution of the role of technology in commerce. It is shrouded
in a multiplicity of questions which this dictionary seeks to address through an in-depth
study of the technologies, the services, their acquisition, migration paths, investment
strategies and comparative advantages. More than a glossary or dictionary with scant
definitions, it includes informative essays that address key issues.
It is hoped that you find
this text a useful source of information.
332 pp.