HBR GUIDE CAREER MARKETING CHEN A. Księgarnia

Careers in Marketing

Welcome to the 2001 edition of the Harvard Business School's Guide to Careers in Marketing.

The first section contains articles written specifically for this guide by Harvard Business School alumni, faculty, and staff. Drs. James Waldroop and Timothy Butler, directors of career development programs at Harvard Business School, provide insights on career self-assessment for those considering marketing. An interview with Assistant Professor David Arnold offers additional advice. Finally, various alumni contributed their perspectives to help define what a career in marketing entails, what personal characteristics are important for a successful career in marketing, and whether marketing is the right choice for you. We offer many thanks to these authors for taking the time to share their thoughts and experiences.

For the second section, we invited a diverse group of companies, recognized for their marketing strengths, to profile marketing careers in their respective organizations. In addition to traditional brand-management companies, the guide contains profiles of high-tech, health-care, financial services, and manufacturing companies. The information about these companies has been compiled in a standardized format so it can be readily accessible and easily compared. Following this section is a listing of additional marketing career sources, thanks to Harvard Business School's Baker Library.

Special thanks must go to the officers of the Harvard Business School Marketing Club for their support in preparing this guide: Wendy Chen, Dana Tzakis, and Jennifer Bierwirth for recruiting faculty and alumni to write articles; Stephanie Conway, Karen Fox, and Jennifer Goodman for establishing contacts for the company profiles; and Laura Broderick, Sandy Chen, Ken El-Sherif, Scott Kabat, Allison Karl, Julie Nelson, Eric Older, James Segil, Mark Sneider, Brian Stem, and Vicki Wittman for identifying individuals at their summer employers to make specific contributions to the guide.

We also owe a debt of gratitude to Claudia Bruce of Harvard Business School Publishing for her support and assistance to the Marketing Club and her efforts in the publication of this guide. Her determination and persistence were invaluable. Finally, we thank the profiled firms for their time and energy in helping prepare this guide.

We hope you will find this guide a useful tool while conducting your research into the world of marketing. Best of luck in your job search! Ann Chen Harvard Business School

83pages

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czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.