MORE THAN A MOTORCYCLE. THE LEADERSHIP JOURNEY AT HARLEY-DAVIDSON TEERLINK Księgarnia

More Than a Motorcycle

The Leadership Journey at Harley-Davidson

Harvard October 2000 288 pages Hardback 0875849504

This book is the first and only to tell the story behind the story of the change process at Harley-Davidson, warts and all

Key Features

One chapter explains how this world-renown rustbelt company in a largely blue-collar town actually engaged the nation's toughest unions in unprecedented ways. Excellent case study of labor relations and union contract negotiation.
The book emphasizes that people are the essential competitive advantage.
The authors chronicle Harley's test of innovative approaches to organizational change: how do you lead change process in a command-and-control organization without using a command-and-control process
This book offers road tests of and real feedback on a variety of innovative approaches (such as Peter Senge's) to organizational leadership and change.

Contents

Chronology of Events. Acknowledgments. Authors' Note.

Introduction. 1. The Prelude. 2. Getting Under Way. 3. Agreeing on a Road Map for Change. 4. Awareness Expansion: Testing the Commitment. 5. The Business Process. 6. Evaluation and Development. 7. Upending the Pyramid. 8. The Whole Package. 9. Lifelong Learning. 10. Determined to Communicate. 11. Partnering: A Case in Point. 12. Signposts of the Journey. 13. Reflections on a Journey Index. About the Authors.

Market

Trade: Individual and corporate fans of the following works would appreciate More than a Motorcyle

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