BOARD BOOK
Making Your Corporate Board a
Strategic Force in Your Company's Success
For nepotism, lethargy, and
plain old misguidance, few corporate entities can top the board of directors. And that's a
shame, because engaged, knowledgeable boards can make a world of difference, setting an
organization's strategic direction, infusing it with valuable expertise, and rendering the
company attractive to investors.
The Board Book is the most
practical, reader-friendly guide available to recruiting and managing on-track, top-notch
corporate boards the kind that serve as pivotal success factors for every kind of
company, public or private, large or small.
Step by step, you'll navigate
through the 10 most common mistakes that companies make when staffing their boards. You'll
leam about the damaging effects of filling your board with insiders, consultants, and
friends • interlocking directorships • conflicts of interest • information block •
complacency • board overload • groupthink, and more. And you'll not only leam to
correct these mistakes, you'll also use the book's informed suggestions for avoiding them
in the first place.
In fact-unlike many books on
the topic- The Board Book focuses on real-life, ready-to-use information. It's packed with
both compelling success stories and chilling horror stories, as well as checklists,
bulleted guidelines, questions to ask yourself, and hard-hitting quotes from leaders faced
with the problem of staffing their boards. The author's guidance is backed up by massive
research and hundreds of interviews hard information that everyone in business can use:
Senior executives get the
tools to create and sustain effective boards
Management gets a clear
understanding of good corporate governance
Directors get essential
information on how to optimize their roles
Employees get an accurate
reading on the health of their company
Investors get a critical
benchmark for evaluating a company.
Great boards mean great
companies. They're a simple yet essential ingredient of success-and one often ignored by
companies that use their boards as rubber stamps for top executives. The Board Book will
help you dispel these outdated notions-and tap into the powerful force of a strategic
board.
susan F. shuu-z is the
founder of SSA Executive Search International (1982), which includes a division devoted to
recruiting for and benchmarking corporate boards. Her company has been featured in The
Wall Street Journal, Employment Weekly, Inc., and numerous other publications. She has an
international portfolio, sits on several boards of directors, and is the author of the New
York Times bestsellers The Beverly Hills Diet and The Beverly Hills Lifetime Diet Plan.
She lives in Paradise Valley, Arizona.
320 pages