E-COMMERCE QUESTION AND ANSWER ROSEN Księgarnia

The E-Commerce

Question and Answer Book

If you've purchased anything online you know what a fast, convenient tool the Internet can be it's a consumer's dream! But step on the other side of the cyberfence actually developing and implementing e-commerce services and you'll soon find out there's a lot more involved than putting some "click here to buy" buttons on your corporate Web site. There are fundamental business questions that have got to be answered questions that stump the most proficient IT pros.

Because let's face it: e-commerce is NOT solely the realm of the techies. Nor can you delegate the task to a solitary Webmaster. Successful e-commerce requires the expertise of businesspeople, from marketing, sales, customer service, fulfillment, strategic planning, and other areas. And as more and more companies are making major investments in building their e-commerce services, they're calling on managers like YOU to fully and effectively contribute to its success.

Don't panic or worry that you'll never catch up. With The E-Commerce Question and Answer Book, you'll find fast, clearheaded answers to all of your pressing questions and nagging concerns:

From the basic: Is anyone making money on the Internet? Is my product a good candidate for e-commerce? How do I develop a ROI for e-commerce services?

To the technical: Do I need to hire a programmer to create a Web page? What is the role of databases in e-commerce? How does encryption technology work?

To the truly puzzling: What are cookies? How do you choose a turnkey provider? What exactly is data mining?

E-commerce is a transformative force in the way we do business as big as the telephone! And The E-Commerce Question and Answer Book is your one-stop survival guide for putting this powerful new tool to your competitive advantage.

Anita Rosen is an international consultant who helps companies implement their e-commerce, project management, and product marketing plans. She also teaches strategic marketing and Internet classes for the American Management Association and is the author of Looking into Intranets & the Internet. She lives in Mountain View, California.

210pages

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czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.