E-PROCESS EDGE. CREATING CUSTOMER VALUE AND BUSINESS WEALTH IN THE IN KEEN,MCDONALD Księgarnia

The E-Process Edge

Creating Customer Value and Business Wealth in the Internet

Keen , McDonald

Osborne July 2000 304 pages Hardback 0072126264

This is the first book on the market that focuses on teaching IT leaders how to implement hyper-efficient business processes in the e-commerce market. Companies are jumping onto the e-commerce bandwagon, but are struggling to remain profitable. This resource will provide them with help as more and more IT decisions and investments are driven by business goals.

Key Features

A practical roadmap to improving and automating business processes.
Top industry names! Peter Keen has sold over 200,000 copies of 3 bestsellers, is a regular columnist for ComputerWorld and a regular keynote speaker at conferences. Mark McDonald is one of the top e-commerce veterans at Andersen Consulting.

Contents

Part 1: The eProcess Advantage. eCommerce: What we really know. eProcess: Strategies and Payoffs. Exemplars of eProcess. Part 2: Relationships. The relationship development cycle: from transactions to power brand. From relationships to capabilities. Designing the relationship: business model plus technology plus eProcess. Part 3: Sourcing Processes. Embed the process in software. Out-task and in-source. Do it yourself. A reality test: barriers to eProcess. Part 4: The Economics of the e-firm. Capital structures. Cost structures and margins. Investory valuation: Price/Vision versus Price/Earnings. Part 5: The Executive Agenda. The human and organizational side of eProcess. Process Wealth: from idea to execution.

This book targets IT executives, CIOs and technology decision-makers at any

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