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Interactive Marketplace

Business-to-Business Strategies for Delivering Just-in-Time, Mass-Customized Products

"The Information Revolution represents only the beginning phase of the Interactive Marketplace, and the changes it will bring to this new economy will be equally as dramatic as the changes brought to the world by the Industrial Revolution." Keith T. Brown

They're barely two years old, but the "old-fashioned" click-and-buy business-to-consumer (B2C) Web sites are already poised to become a thing of the past. The real innovation today and the real profit lies in the principle of interactivity and mass customization between B2C systems linked to integrated business-to-business (B2B) backbones. Call it "B2B2C." With the interactivity that integrated computers are now making commonplace, businesses can now empower customers to design and customize the products they buy as they shop. It is a phenomenon already embraced and implemented to hugely profitable effect by such titans as Nike and Ford Motor Company. And it is the vital key, now and in the future, to your own organization's ebusiness survival and success. Welcome to The Interactive Marketplace.

Here is the first comprehensive and in-depth exploration and explanation of the most crucial and forward-looking innovation in ebusiness today: mass customization. Renowned ecommerce visionary Keith T. Brown guides readers into tomorrow's interactive marketplace, arming business professionals at organizations of all sizes with the resources and wherewithal to create and customize viable, economical, competitive, and future-ready business models guaranteed to take them beyond the click-and-buy shopping cart plans that today are teetering on the brink of extinction.

In The Interactive Marketplace, Brown looks to a range of real-life examples and industry trends as he explores how customer-targeted ebusiness is shifting more and more toward an emphasis on B2B platforms that integrate Internet technology into all phases of business operations. Readers will leam exactly how to create a business model that is capable of seamlessly reaching from the manufacturer, through the supply chain, to the contractor and point-of-sale while delivering interactive capability to the consumer on an extremely user-friendly technology platform.

At once an indispensable survival guide to the future and a fascinating look at the state of ecommerce today through the eyes of one of its leading pioneers, The Interactive Marketplace delivers all the knowledge, skills, and tools required to stay on top and thrive in today's perpetually evolving business world.

240 pages