Interactive Marketplace
Business-to-Business
Strategies for Delivering Just-in-Time, Mass-Customized Products
"The Information
Revolution represents only the beginning phase of the Interactive Marketplace, and the
changes it will bring to this new economy will be equally as dramatic as the changes
brought to the world by the Industrial Revolution." Keith T. Brown
They're barely two years old,
but the "old-fashioned" click-and-buy business-to-consumer (B2C) Web sites are
already poised to become a thing of the past. The real innovation today and the real
profit lies in the principle of interactivity and mass customization between B2C systems
linked to integrated business-to-business (B2B) backbones. Call it "B2B2C." With
the interactivity that integrated computers are now making commonplace, businesses can now
empower customers to design and customize the products they buy as they shop. It is a
phenomenon already embraced and implemented to hugely profitable effect by such titans as
Nike and Ford Motor Company. And it is the vital key, now and in the future, to your own
organization's ebusiness survival and success. Welcome to The Interactive Marketplace.
Here is the first
comprehensive and in-depth exploration and explanation of the most crucial and
forward-looking innovation in ebusiness today: mass customization. Renowned ecommerce
visionary Keith T. Brown guides readers into tomorrow's interactive marketplace, arming
business professionals at organizations of all sizes with the resources and wherewithal to
create and customize viable, economical, competitive, and future-ready business models
guaranteed to take them beyond the click-and-buy shopping cart plans that today are
teetering on the brink of extinction.
In The Interactive
Marketplace, Brown looks to a range of real-life examples and industry trends as he
explores how customer-targeted ebusiness is shifting more and more toward an emphasis on
B2B platforms that integrate Internet technology into all phases of business operations.
Readers will leam exactly how to create a business model that is capable of seamlessly
reaching from the manufacturer, through the supply chain, to the contractor and
point-of-sale while delivering interactive capability to the consumer on an extremely
user-friendly technology platform.
At once an indispensable
survival guide to the future and a fascinating look at the state of ecommerce today
through the eyes of one of its leading pioneers, The Interactive Marketplace delivers all
the knowledge, skills, and tools required to stay on top and thrive in today's perpetually
evolving business world.
240 pages