VALUE EFFECT GUASPARI Księgarnia

The Value Effect

A Murder Mystery about the Compulsive Pursuit of "The next Big Thing"

Who Is Killing the Entrepreneurial Spirit of American Businesses?

Renowned customer value and quality guru John Guaspari shows why so many organizational change initiatives-what he calls "Next Big Things" fall short. And he offers an effective, dynamic alternative to "Next Big Thing-ism": the Value Effect. In an entertaining murder mystery format, The Value Effect helps readers solve a real-world business mystery: why haven't our Next Big Thing efforts worked out as well as we had hoped? Most importantly, it introduces a framework for getting everyone in an organization on the same page about the single most important business issue: creating value for customers.

Guaspari clearly states the grounding tenets to which any company must fervently adhere to sustain its transformational power, including:

making customer value the primary focus of the organization,

ensuring that everyone knows what is of value to customers, and

engaging everyone in delivering value to the customer.

"Guaspari has a simple, down-to-earth way of recognizing the importance that

quality, organizational effectiveness, and care for the customer have to be related. He writes with clarity and authority and is always interesting."

"Guaspari approaches the most fundamental business issue understanding your customer in a very creative, intelligent, and enjoyable manner. There is no business that will not benefit greatly from applying the concepts in this innovative text." B. ben baldanza, Senior Vice President, Marketing, US Airways

"Guaspari brings the fundamental principle of customer value down to earth for everyone in the organization, from the CEO to the front-line worker. The 'Value Effect' must be at the core of any successful effort to mobilize energy and intelligence for competitive advantage." Kari.Albrecht, Chairman, Karl Albrecht International and author of "Service America"

176 pages

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