The Fast Forward MBA in
Business Planning for Growth gives you a strategy for success!
Is your company at a
standstill, or is it growing but without the focus and strategy it needs for sustained and
continued growth? Do you have an idea for a business but no idea where to start? Business
planning is vital to the growth and survival of any company, but only an action-oriented
plan can give your business the steady growth it needs to survive and succeed in today's
business world.
Whether your company is large
or small, this hands-on, step-by-step guide will walk you through the process of creating
a business plan that ensures growth and profitability. Drawing on more than 35 years of
experience, Philip Walcoff shares the tools and techniques he has developed managing his
own business as well as working with over 70 companies of all sizes. Walcoff avoids the
pitfalls of the "standard business plan" which focuses only on raising capital,
or the "strategic plan," which sits on the shelf gathering dust. He shows how
your business can:
Identify and resolve key
issues that are roadblocks to your company's growth
Develop the strategies and
tactics that foster growth and profitability
Design a process for managing
the plan to success
212pp