BRAND STORM

MURRAY W.

wydawnictwo: FT/PH , rok wydania 2001, wydanie I

cena netto: ~~145.00~~ Twoja cena 137,75 zł + 5% vat - dodaj do koszyka

Brand Storm

A Tale of passion, betrayal, and revenge

"Engaging, provocative, stimulating, encouraging, amusing. Brand Storm has created a new genre In business thinking and perhaps, even more importantly, style of communication." Huw Bunn, Director, Headlight Vision

"Brand Storm defines the new language of brands In the human economy."

Beverty Mann, Managing Director, iSolon.com

Over the next five years your customers are literally going to have thousands of new choices.

IS your business emotionally equipped to guide and support your customers?

Or are your competitors about to make a killing?

In tomorrow's world only extreme performers will survive. Immersing their whole operation in their brand will be the differentiator.

Welcome to Brand Storm. Introducing a completely new way of looking at the marketing mix and brand definitions. Brand Storm helps organizations identify their corporate psyche and develop a living brand constitution, the impact of which can actually be measured, reviewed and audited.

234 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.

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