CREATING A COMPANY FOR CUSTOMERS MCDONALD M. Księgarnia

Creating a Companyfor customers

how to build and lead a market-driven organization

"At last a marketing book which is an antidote to the theoretical "faddism" that sometimes makes marketing disciplines abstract and irrelevant. A practical and eminently readable guide which should be widely subscribed." Jane Frost, Sales & Marketing Director, BBC Technology .

Competitive advantage comes from service and added value.

The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels.

Pan-company marketing is a new concept that demonstrates the power of diffusing this focus throughout the whole organization. It is a way of focusing everyone, from the chief executive to the telephone sales person to the company accountant, on winning customer preference and loyalty.

Creating a Company for Customers explains this business rationale and how it can help your company to deliver more effectively,

Key points:

interviews with the CEOs of major organizations on pan-company marketing

preface from Sir Michael Perry, President of the Marketing Council

case studies from top companies which are putting into practice the principles of pan-company marketing.

214 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.