INTERNATIONAL BUSINESS BENNETT R. Księgarnia

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International Business

Each book in the Frameworks series is a comprehensive and concise introduction to the subject. The books are well structured and provide a step-by-step guide to essential principles. They develop a basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum.

International Business has been fully updated to include the latest developments in this wide-ranging field. The second edition of this book presents all the relevant essential topics in a clear, concise and 'informative way

Examples of the many important matters covered in the text include:

The implications of Western European economic and political integration

The prospects and problems posed by Eastern European countries

Theories of international trade, financial management and investment

National and supranational control of multinationals

Competition, privatisation and deregulation of industry and trade

Market entry strategies and techniques

International employee relations and the management of expatriatestaff.

The second edition is enhanced with material on:

National images and their impact on customer behaviour

Internationalisation and the Upsalla model

International relationship marketing and networking

Regional corporate strategies

The Far East situation *

ED enlargement.

An extensive bibliography is provided to encourage further study.

Dr Roger Bennett is Reader in Business Studies, London Guildhall University.

402 pages

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