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MANAGEMENTNAYLORwydawnictwo: FT.PIT , rok wydania 1999, wydanie Icena netto: MANAGEMENT This innovative new text examines important contemporary themes within a straightforward process framework of management. It brings out the importance of management skills, offering readers many opportunities to identify and develop them. Alternative viewpoints are addressed and the reader is encouraged to take a critical view of what is so often taken for granted. The seven parts of the book make it easy to use. The first two parts provide the context. They discuss the nature of management and its development, setting out the themes of globalisation, ethics, quality and enterprise. The last five parts investigate the management process itself, covering the stages of planning, organising, implementing and controlling to show how managers bring everything together to create and sustain an organisation. Through the extensive use of examples, students are shown ways to investigate and present solutions to problems. Numerous diagrams support this skill development. Cases and examples are varied to cover different perspectives, nations and types of organisation. Management incorporates a wealth of features designed to aid learning. These include: a straightforward framework describing and discussing what managers,do extensive illustration with a wealth of examples taken from public, private, voluntary and international organisations; opening and closing cases in every chapter bringing the subject to the real world learning objectives, boxed exhibits, chapter summaries and discussion questions all enhancing the learning experience; thorough treatment of the subject linked thematically by contemporary issues - globalisation, ethics, quality and entrepreneurship; two-colour design with an attractive, practical layout. About the author: John Naylor is Head of the Business Policy and Marketing Group and Principal Lecturer in Management at Liverpool Business School, Liverpool John Moores University. 860 pages
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