MANAGEMENT
This innovative new text
examines important contemporary themes within a straightforward process framework of
management. It brings out the importance of management skills, offering readers many
opportunities to identify and develop them. Alternative viewpoints are addressed and the
reader is encouraged to take a critical view of what is so often taken for granted.
The seven parts of the book
make it easy to use. The first two parts provide the context. They discuss the nature of
management and its development, setting out the themes of globalisation, ethics, quality
and enterprise. The last five parts investigate the management process itself, covering
the stages of planning, organising, implementing and controlling to show how managers
bring everything together to create and sustain an organisation.
Through the extensive use of
examples, students are shown ways to investigate and present solutions to problems.
Numerous diagrams support this skill development. Cases and examples are varied to cover
different perspectives, nations and types of organisation.
Management incorporates a
wealth of features designed to aid learning. These include:
a straightforward framework
describing and discussing what managers,do
extensive illustration with a
wealth of examples taken from public, private, voluntary and international organisations;
opening and closing cases in
every chapter bringing the subject to the real world
learning objectives, boxed
exhibits, chapter summaries and discussion
questions all enhancing the
learning experience;
thorough treatment of the
subject linked thematically by contemporary
issues - globalisation,
ethics, quality and entrepreneurship;
two-colour design with an
attractive, practical layout.
About the author:
John Naylor is Head of the
Business Policy and Marketing Group and Principal Lecturer in Management at Liverpool
Business School, Liverpool John Moores University.
860 pages