STRATEGIC MANAGEMENT AND INFORMATION SYSTEMS ROBSON W. Księgarnia

Strategic Management and Information Systems

Taking an integrated approach, this introductory text brings together currently dispersed or advanced material into a digestible and coherent^ framework for the whole discipline. It supports the increasingly wide skills profile expected of business and information systems students by adopting a toolbox approach to techniques and their application. It provides a base for the ongoing consideration of more complex concepts.

The text is split into three parts.

The first part defines strategic management and outlines the tools and techniques employed for analysis. ,

Part 2 explores the evolution of information strategies and the techniques associated with developing business enhancing strategies.

The book goes on to explore the strategic management of information systems, describing the factors in the successful implementation of the information strategies which were explored in the previous part.

Extensively updated in line with new developments, the second edition of this established text continues to meet the need for an accessible and practical textbook. Comprehensive and presented in an attractive and user-friendly style, Strategic Management and Information Systems:

offers accessible treatment of both theory and practice bringing the subject to the real world

integrates the management and the systems perspectives ensuring excellent coverage of the subject

is supported by mini-case studies and other material to stimulate discussion

each chapter is supported by a bibliography which gives further scope to develop themes.

Wendy Robson has been a Senior Lecturer for nine years. Active in teaching, development and research, Wendy is well-known for contributions to understanding and improving organisational deployment, and the use and management of contemporary Information Systems. Prior to teaching, she spent fifteen years as a manager and Information Systems practitioner.

572 PAGES

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.