Architects of the Business
Revolution
The Internet is all
pervasive. Its influence and power extends ever further into every aspect of our private
and professional lives. We routinely use it as a source of reference, a medium for
discussion, and, increasingly, as a place to conduct business. The 'e' in e-business is
now so ubiquitous that it is easy to forget that just a matter of years - indeed months -
ago, the world looked very different. The business world in particular has been turned
upside down by the Net. The word'revolution' has been used so liberally that its meaning
has become devalued. Yet the reverberations in the world of commerce that have resulted
from the Net constitute nothing less than a revolution. Every revolution needs its
architects. Without Lenin, Trotsky and others, nothing would have happened in Russia in
1917. Without an intelligentsia and people to take new ideas and make them a reality,
nothing changes. So who are the architects of this business revolution?
Architects of the Business
Revolution is a journey through this remarkable new territory. Dearlove and Coomber
identify the entrepreneurs, radicals and thinkers who have made the greatest contribution
to this new world. From wunderkinds like Marc Andreessen and Sabheer Bhatia and rocket
scientists like Tim Berners-Lee and Vinton Cerf, to visionaries like Don Tapscott and
Esther Dyson and business engineers like Scott McNealy andJim Clark. These are the guys
and girls you have to know about. Beyond the individuals themselves, Dearlove and Coomber
take ideas into action and offer practical guidance drawn from these pioneers.
232 pages