ONE TO ONE MANAGER PEPPERS D., ROGERS M. Księgarnia

THE ONE TO ONE MANAGER

Real-World Lessons in Customer Relationship Management

In The One to One Manager Don Peppers and Martha Rogers go behind the scenestoreporton the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, Oracle, First Union, Hewlett-Packard and Levi Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution.

The One to One Manager introduces you to the ground-breakers, the pathfinders, the explorers of a vast and rapidly expanding new universe of customer-focused business strategies. These early adopters, scouts, and risk-takerssharethe invaluable lessons they are learning as they map a new customer-centred business universe in which companies organize around the customer's needs.

"In the business world, what might be called the Era of Mass Marketing has now entered the twilight, and the sun is rising on a new age. Whether we choose to call this new period the Age of Interactivity or the Era of Customer Relationship Management, one thing is certain: the landscape under our feet is being transformed radically." Don Peppers and Martha Rogers

268 pages

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