|
||
• wydawnictwa polskie
• Zamów informacje o nowościach z wybranego tematu • kontakt
• Cookies na stronie |
VISIONARY'S HANDBOOK THAT WILL SHAPE THE FUTURE OF YOUR BUSINESSWACKER W., TAYLOR J.wydawnictwo: CAPSTON , rok wydania 2000, wydanie Icena netto: THE VISIONARY'S HANDBOOK Building upon the Age of Possibility first examined in their worldwide bestseller, The 500-Year Delta, Watts Wacker and Jim Taylor now welcome readers to the Age of Uncertainty, where, because life has never been easier, it has never been more difficult. The Visionary's Handbook is an extraordinary book. Wacker and Taylor present a vision of the present and future that strips away the chaos and complexity of our times and shows readers how to create a personal route forward. The milestones are nine mind-boggling paradoxes that capture the imponderables of modern life, and define the business and social climates of the world in the 21 st century: THE PARADOX OF THE VISIONARY The closer your vision gets to a provable truth, the more you are simply describing the present. In the same way, the more certain you are of a future outcome, the more likely you will be wrong. THE PARADOX OF VALUE The value of any product becomes inseparable from a buyer's perception of worth. Instead of intrinsic value, we have relative value only-the products that a business makes bear diminished relations to the physical content of the offering. THE PARADOX OF SIZE The bigger you are, the smaller you need to be. THE PARADOX OF TIME To succeed in the short term, you need to think in the long term. Yet the greater your vision and the longer the time interval over which you predict results, the greater the risk that you will be unable to take the necessary steps in the short term to achieve the long-term goals. The tension between short-and long-term planning has never before been more tormented. THE PARADOX OF COMPETITION Your biggest competitor is your own view of your future; competition comes from everywhere and nowhere at the same time. THE PARADOX OF ACTION You've got to go for what you can't expect to get; nothing will turn out exactly as it's supposed to. You must act intuitively and be equally ready to take resolute counter-intuitive action. THE PARADOX OF LEADERSHIP To lead from the front, you have to stay inside the story In an inherently inconsistent world, consistency of leadership is not the virtue it once was. THE PARADOX OF LEISURE Play is hard work; play and work are blending and becoming indistinguishable. THE PARADOX OF REALITY Every person on planet Earth today has the potential to be connected to every other person, and every single one of us inhabits a world of our own and is a marketing segment of absolutely one. As our links become stronger, our individuality becomes starker. Abold, incisive book, The Visionary's Handbook captures the interlocking web of paradoxes that abound in everyday business life, and provides an essential map to help make the future work for every individual and every company in the challenging and uncertain times ahead. 254 pages
Po otrzymaniu zamówienia poinformujemy, |
