Corporate Voodoo:
Business Principles for
Mavericks and Magicians
Rene Carayol, One of Europe's
leading speakers on e-commerce and its effects on business and people
David Firth, International Consultant, Writer and Conference Speaker
This is written by an
e-commerce guru,Rene Carayol, who has been consulted by the likes of BBC1 Business
Breakfast, BBC Radio 4, Sky Business, The Money Programme. Having a uniqueand dazzling
design, Corporate Voodoo reveals a framework for creating a fast business and picks up
where Funky Business leaves off.
The authorreally is very,
very big. I am attaching below an extract, author article and jacket for this title
(descriptive copy in the file above).
Why do many companies find it
so hard to escape the pull of the past? 'Why do many individuals keep resorting to learned
behaviour, the habits and ideas that may have brought them success in the past, but which
will leave 'them adrift in the fast-moving currents of the new economy? What is the spell
that keeps them so immoliliesd? It's the Voodoo...
And what is the magic that
can release us all - organisations and individuals, leaders and the lea^ťwťloyees and
free agents, parents and children and candlestick maker - into a world of power,
creativity, connect and achievement? It's also the Voodoo...
The power comes from knowing
the difference...
VOODOO
is suspicious of the neat and
tidy answer
inhabits the dreamworld
asks: Why clarify the
contradictions?
asks: Are you thrilling
yourself today?
asks: Why predict the future
when you can
make it?
says: Write your own most
compelling story about you
is not in the cornflakes
sks: When was your last
life-changing moment?
celebrates
is not found in the kitchen
at parties
values the vibe
asks: In what ways should you
be fearful of yourself?
connects to a powerful future
says: If you are failing -
fail fast
catches you doing things
right
finishes off your sentences
practitioners punch way above
their weight
is the goal scorer never the
goalkeeper
is more than mere magic, it's
your magic
294 pages