D2D DINOSAUR TO DYNAMO STAUFFER D. Księgarnia

D2D
Dinosaur to Dynamo

Stauffer, David

Not so long ago, experts told us the world was the dotcoms' oyster. For so-called "dinosaurs" of the Old Economy, extinction was only a matter of time.

But now, savvy leaders of long-standing enterprises are fighting back and, increasingly, beating the once world-beating start-ups at their own game. They're leveraging their firms' traditional strengths - image, reputation, expertise, markets - by applying digital technologies, transforming their organisations, and spurring them to newfound success in the Internet age.

D2D relates the stories - and lessons - of 20 companies that moved supposedly moribund occupants of the Old Economy to over-achievers of the New. Here's how firm's such as Levi Strauss have succeeded in the New Economy after confronting and obliterating the stifling constraints of outmoded corporate cultures; how companies including Merck set up their e-businesses as separate operating units, achieving greater profitability in both Net-based and traditional lines of business; how supposedly outmoded "intermediaries" such as distributor W.W. Grainger have exploited the Web to win more and bigger orders and increased market share.

David Stauffer presents a ground-level perspective on the real-world challenges company leaders face to align their firms with the realities of the New Economy. It explains how these leaders successfully exploit the emerging technologies of the Internet age, meshing them with the traditional strengths of their long-standing enterprises. It tells how these top executives have successfully coped with various upheavals instigated by the New Economy - not just the well documented rise of e-commerce, but also developments such as global production selling, instant worldwide information sharing, mass customization and complex e-networks of suppliers, customers, and strategic partners.

Most important, D2D extracts from the stories the critical lessons of Old-to-New-Economy transformation and tells how readers can make the same techniques work in their own organizations. It's a must-read for any manager faced with the business challenges of the digital age.

About the author:
DAVID STAUFFER is a business writer who heads the corporate writing firm Stauffer Bury Inc. He is the author of Capstone titles on AOL and Cisco, dozens of articles in leading business periodicals, and hundreds of annual reports and other corporate communications.

TABLE OF CONTENTS:
Foreword: Why These 20 Are the D2D Companies
Introduction: New Life in the "Different" Economy
Section One: New Life in Traditional Strengths
1. Merck-Medco: Technology Used for More Than Its Own Sake
2. Eaton Aeroquip: E-commerce Melded to Oneness With the Value Chain
3. Powell's Books: Existing Structure Can Be a Blessing in Disguise
4. Snap-on Inc.: Net Strategy Soars With Pro-intermediation
5. N-Bar Land & Cattle Company: A Value Proposition Overcomes Commoditization

Section Two: People Turned Loose With Technology
6. Inditex, SA: A Clothier Weaves a Digital Web Worldwide
7. Enron Corporation: Fueled by the Internet, a High-Energy Outfit Soars
8. Rosenbluth International: Technology in Service to Empowerment and Emotion

Section Three: See the Future, Make It Happen
9. iSteelAsia.com Ltd.: Be Quick and Be Big
10. DoveBid, Inc.: The Best Thing in Auctioning Since the Microphone
11. Cemex, SA: Daring to Go Digital Cements Customer Relationships
12. Antevia Inc.: A Company That Happens to Embrace the Web

Section Four: Clicks That Boost Bricks
13. Charles Schwab Corporation: The Best of High Touch and High Tech
14. Tesco PLC: With Clicks at Home and Bricks Abroad, a Grocer Goes Global
15. Office Depot: Joy (and Profit) in a Wonderfully Integrated Infrastructure
16. Quality Transmission Service: Auto Repair Doesn't Have the Best Reputation

Section Five: Taking Transformation From the Top
17. Bertelsmann AG: Overcoming Culture to Generate Internet Speed
18. Ford Motor Company: An Icon of Heavy Metal Reaches for the Ether
19. Eastman Chemical Company: An Industry Middleweight Bulks Up on the Net
20. General Electric Company: After Late Arrival, This Elephant's Dancing Fastest

Conclusion: What It Takes to Make It in Our Digital Age
Afterword: 60 Leader's Lessons From 20 Dynamo Companies
Endnotes

232 pages

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czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.