PUBLIC RELATIONS. JEFKINS F., YADIN D. Księgarnia

This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses. The overall structure has been retained and the main feature of the revision is an extensive updating across all chapters.

Features

Provides many examples of recent public relations campaigns and corporate identity campaigns and logos.

Completely updates the material on media, publishing, production and printing technologies, including DTP, e-mail and Internet.

Updates and expands the material on ethics, sponsorship, PR in developing countries and PR for export.

Table of Contents

1. History of Public Relations
2. Public Relations Defined and Distinguished
3. Public Relations Departments
4. Public Relations Consultants
5. Planning Public Relations Programmes
6. Public Relations Objectives
7. Publics of Public Relations
8. The News Media
9. Press Relations
10. Created Private Media
11. Budgeting
12. Evaluating Results
13. The Ethics of Public Relations
14. Management and Employee Relations
15. Exhibitions and Conferences
16. Photography
17. Printing Processes
18. Sponsorships
19. Export Public Relations
20. Marketing Research
21. Public Relations in Developing Countries
22. Special Uses of PR
23. New Developments and Trends
Appendices

292 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.