The Strategic Management of
Organisations
is intended to help students
understand the theory of strategic management and competitive advantage and, most
importantly, apply that theory in practice. Adrian Haberberg and Alison Rieple have
succeeded in writing a clear and accessible introduction to this complex subject matter.
The book blends traditional approaches with the more recently developed resource-based
view of the firm and provides up-to-date theoretical insights in such areas as increasing
returns, organisational learning, corporate parenting and electronic commerce. It takes a
balanced view of the strategy process giving equal importance to insights from economics
and to considerations of politics, power, human emotion and fallibility. Rather than
viewing strategic management in isolation the book continually makes reference to related
disciplines such as economics, finance, marketing and organisational theory.
Key features of the text
include:
Plenty of case material to
demonstrate how theories are applied, including real-life applications, four cases that
run through the book, end of chapter cases for seminar work and longer case studies for
deeper study and assessment. Cases cover a wide variety of sectors, companies and
international contexts but almost all will be instantly recognisable to students.
Organisations include: Sony, British Airways, McDonald's, Benetton, Siemens, Ryanair and
many more!
A logical structure with
navigational aids such as hyperlinks and diagrammatic plans enabling the student to
appreciate the non-linear nature of strategy
An international business
context that is assumed as a matter of course, rather than treated as a separate heading
An approach designed to help
students to reach rigorous conclusions from quantitative and qualitative evidence.
Practical dos and don'ts boxes help them apply the analytical tools correctly in their
work
Advanced Topics and
Theoretical Perspectives sections to enable students to gain a deeper understanding of
core issues or particular theories
A well-developed supplements
package to support the teaching experience including a tutor's manual, PowerPoint slides
and companion website.
Adrian Haberberg has been a
strategy analyst with a major multinational corporation and a management consultant. He is
now Senior Lecturer in Strategic Management at the University of Westminster's Westminster
Business School. His principal research interests are in the area of strategic
decision-making.
Dr Alison Rieple is Director
of the Graduate Centre at the University of Westminster's Harrow Business School, and also
teaches strategic management. Prior to entering the academic world she was a manager in
the public sector. Her research interests ! are mainly in the areas of innovation and the
management of organisational change.
840 Pages