LESSONS FROM THE TOP NEFF T., CITRIN J. Księgarnia

Lessons from the Top

The key to building an enduring new medium is passion, people, perseverance, perspective and paranoia

Steve Case, Chairman and CEO, America Online

The real trick to marketing is finding a core idea which the world can use. You find the universal, and then you make it the core of what you do

Shelly Lazarus, Chairman and CEO, Ogiivy & Mather Worldwide

What makes a business leader great? This is one of the burning questions in companies and boardrooms around the world. Another is: what can we learn from them? Lessons from the Top sets out to identify the 50 most successful business leaders in America, then, in a series of detailed interviews essentially master classes goes on to examine their methods and techniques for success.

Not surprisingly, each of the 50 executives selected differ greatly in their personalities, their paths to the top, and the industries in which they work. But perhaps the best way to learn how to excel is by studying the strategies and thinking of a wide range of the leaders who have proved themselves in some of the world's best-run companies.

Any list of the best business leaders is sure to include such recognizable names as Bill Gates, Jack Welch and Andy Grove, but the list the authors have selected - along with the help of the Galiup Organization and Lazard Freres includes many names that are less familiar, but no less successful. With a final section that distils the lessons we can learn from the top, this groundbreaking book should be required reading by leaders and future leaders everywhere.

430 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.