Lessons from the Top
The key to building an
enduring new medium is passion, people, perseverance, perspective and paranoia
Steve Case, Chairman and
CEO, America Online
The real trick to marketing
is finding a core idea which the world can use. You find the universal, and then you make
it the core of what you do
Shelly Lazarus, Chairman and
CEO, Ogiivy & Mather Worldwide
What makes a business leader
great? This is one of the burning questions in companies and boardrooms around the world.
Another is: what can we learn from them? Lessons from the Top sets out to identify the 50
most successful business leaders in America, then, in a series of detailed interviews
essentially master classes goes on to examine their methods and techniques
for success.
Not surprisingly, each of the
50 executives selected differ greatly in their personalities, their paths to the top, and
the industries in which they work. But perhaps the best way to learn how to excel is by
studying the strategies and thinking of a wide range of the leaders who have proved
themselves in some of the world's best-run companies.
Any list of the best business
leaders is sure to include such recognizable names as Bill Gates, Jack Welch and Andy
Grove, but the list the authors have selected - along with the help of the Galiup
Organization and Lazard Freres includes many names that are less familiar, but no
less successful. With a final section that distils the lessons we can learn from the top,
this groundbreaking book should be required reading by leaders and future leaders
everywhere.
430 pages