Like an old-fashioned three-legged race, the business and technology sides of any
company are running today with the left leg of one tied to the right leg of the other. The
top executives interviewed in this book (see overflow page for a partial list) know where
competitive leaders are headed.
Winning the Three Legged Race is the first major output of the new Business Technology
Management (BTM) Institute, reflecting insights from world-class experts in industry and
academia. It gives enterprise, line-of-business, and IT leaders a powerful framework for
optimizing areas critical to producing sustainable value from technology:
1. Strategy, planning, and management.
2. Technology investment.
3. Strategic enterprise architecture.
4. Governance and organization.
For each area, the authors identify implications for ordered processes, organizational
structures, information requirements, and technology. Winning the Three Legged Race
introduces the BTM Maturity Model: a breakthrough benchmark for setting priorities and
mapping effective change paths. The authors support their framework with up-to-the-minute
data, new case studies, executive interviews, and Top 10 Action Lists that empower
decision-makers to act and get results.
Table of Contents
Acknowledgments: Authors and Contributors.
Preface: Our Journey So Far.
Introduction: The Convergence of Business and Technology.
I. PREPARING TO RUN: GETTING BTM ON THE EXECUTIVE AGENDA.
1. What Is BTM?
2. Strategic Positions.
3. Making the Right Investments.
4. Governance: Whos in Charge?
5. Is Your Organization Ready?
II. LEADING THE PACK: REALIZING CRITICAL BTM CAPABILITIES.
6. Buy, Hold, or Sell?
7. The Age of Process.
8. Considering Risk.
9. Measuring Success.
Conclusion: Peering Into the Future.
Profiles: About the Authors and Contributors.
Index.
Features
Provides a breakthrough benchmark model for unifying IT and business decisions from the
new Business Technology Management Institute.
Establishes authoritative standards for the first time that cover every essential area of
business and technology integration.
Designed to get enterprise leaders, line-of-business leaders, and IT leaders working
together more effectively than ever.
From the Business Technology Management Institute, world-class experts in unifying IT and
business decisions.
Hardcover
256 pages
