Dictionary of Marketing Terms
More than 4,000 term and
definitions cover customer marketing, e-commerce, advertising art, copy, production, radio
and TV advertising, media analysis, retail, direct mail, relationship marketing,
business-to-business promotion and much more.
Examples provide a working
knowledge of the terms
Indispensable for small
business owners, web marketers, managers, sale, marketing and production professionals,
copywriters, direct mail professionals, business students, media analysts, art directors,
and customers seeking an inside understanding of marketing.
600 pages