STRATEGY IN PRACTICE BOWMAN C. Księgarnia

Designed to help experienced students and managers who are involved in, or who will be involved in, trying to debate their firm's strategy. The emphasis is on trying to answer some fundamental questions about the firm's future direction. In addressing these questions, some analytical techniques and frameworks are explained. The emphasis is on the quality of the strategy debate, and the concepts explained are "tools for thought", none of which can give the right answer to the strategy problem, but all of which can help students and executives structure a strategy debate.

Table of Contents

A Sense of Strategy.
The Customer Matrix.
Sustaining Advantage.
The Competitive Environment.
Strategy, Structure and Processes.
Strategy and Culture.
Managing Strategic Change.
Corporate Strategy.

Features

All the tools explained in the book have been developed and used with top executive teams - they have been demonstrated to be useful in helping managers to think strategically
The book is structured to help the reader answer the following questions:
What markets should we be trying to compete in?
How should we try to compete in these segments?
What key competences do we need to build to realise this competitive strategy?
What do we look like now?
How can we move forward?

Paperback
216 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.