“How can I create an innovation engine that will consistently deliver substantial
organic growth?”
This question is the number-one issue for most CEOs and senior executives today.
Innovation is a critical driver of organic growth, yet based on the authors' research,
only a small percent of companies effectively use innovation to sustain long-term,
profitable growth. And the stakes couldn't be higher-failure to create successful new
products, services, and business models causes stagnating or declining profits.
Now, for the first time, experts Michael George, James Works and Kimberly Watson-Hemphill
explain the surprising and significant gap between the CEO's growth goals and actual
performance. The authors, who are experts at connecting strategy to execution, give you a
complete blueprint for exploiting the strategic and operational dimensions of innovation.
Using fresh insights about the true drivers of fast time-to-market and the inadequate
success rate of innovation, Fast Innovation reveals:
Why current approaches to innovation fail
A new strategic and tactical plan that will help your company dramatically reduce
time-to-market by 50 to 80 percent
The secret for finding out what your customers really want (not just what they say they
want)
Tools and methods for turning customer insights into ideas that will generate significant
ROI
The key levers that senior leadership must engage to create innovation capability across
the business
You'll receive specific actionable solutions for driving disruptive and sustaining
innovation at the strategic, portfolio and project level. You'll also learn how to improve
how much time your innovation teams actually spend innovating, and discover the changes
that must be launched at the corporate level in order to enable the whole business to
embrace and get results from this approach.
About Authors
Michael L. George is an executive advisor and a leading expert at helping
Fortune 500 companies connect strategy to execution. He is author of the bestselling Lean
Six Sigma, Lean Six Sigma for Service, and co-author of Conquering Complexity in Your
Business. Mike is Chairman and CEO of George Group.
James Works advises senior executive teams in the areas of innovation,
business strategy, operations improvement and organizational change. He is President and
Chief Operating Officer of George Group.
Kimberly Watson-Hemphill has built a reputation over the last 12 years as
a leading expert in the field of innovation and design across many different product,
service and business model applications.
Achieving Superior Differentiation, Speed to Market, and Increased Profitability
“Of all the innovation books we've read post-Christensen, this one does the best at
speaking the language of the CEO and other top executives.”- Harvard Business School
Working Knowledge
“My understanding of innovation has been enlarged through my interactions with Mike. I
am grateful that in the writing of this book Mike has relied upon my research and that I
have similarly been able to build upon his understanding. I thank him for providing all of
us with the set of practical implementation tools presented in this book.”-CLAYTON M.
CHRISTENSEN, Robert and Jane Cizik Professor of Business Administration, Harvard Business
School, author of The Innovator's Dilemma, The Innovator's Solution, and Seeing What's
Next
“Growth through innovation is key to Eli Lilly and Company. To serve our commitment to
meeting medical needs and achieve our growth goals requires more innovation, faster
innovation and, at the same time, less resource consumption and risk. This book identifies
some of the significant changes in strategy and tactics needed for an innovation process
to achieve these goals. Every executive concerned with the changing business of innovation
would do well to become familiar with the principles contained in this book.”-ALPHEUS
BINGHAM, Vice President, Strategy, Lilly Research Laboratories, Eli Lilly and Company
“Texas Instruments recognizes the importance of creating highly differentiated products
with faster time-to-market as the driver of profitable growth. In this book, you will
receive the strategic insight and the practical tool set needed to significantly improve
your company's rate of successful innovations. I encourage every executive who is
interested in accelerating the growth of his business to read this book.”-EMERY POWELL,
New Product Development, Texas Instruments Inc.
Hardback
334 pages
