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RULES FOR STRATEGIC INNOVATORS FROM IDEA TO EXECUTION
GOVINDARAJAN V., TRIMBLE C. wydawnictwo: HBS PRESS , rok wydania 2005, wydanie I cena netto: 125.00 Twoja cena 118,75 zł + 5% vat - dodaj do koszyka A practical framework for launching successful new growth businesses within an
established organisation.
One of the toughest challenges any manager can face is to execute an all-new business
model inside a successful old one.
But at the same time, companies that don't explore new avenues for growth will eventually
stagnate and die.
Ten Rules for Strategic Innovators offers a comprehensive, practical guide to launching
such 'strategic experiments' successfully'including which parts of the core business to
leave behind, which to borrow and which parts of the new business will have to be learned
from scratch.
A practical framework for launching successful new growth businesses within an established
organisation.
One of the toughest challenges any manager can face is to execute an all-new business
model inside a successful old one.
But at the same time, companies that don't explore new avenues for growth will eventually
stagnate and die.
Ten Rules for Strategic Innovators offers a comprehensive, practical guide to launching
such 'strategic experiments' successfully'including which parts of the core business to
leave behind, which to borrow and which parts of the new business will have to be learned
from scratch.
Contrarian View: Argues that new ventures don?t have to be spun off or incubated apart
from the core business in order to succeed. The real secret lies in establishing and
managing the right links from the core business to the new one.
Fills a void in the marketplace: Little practical guidance exists for how to execute this
type of innovation in large organisations. This book offers a research-based, field-tested
framework that will be very accessible to practicing managers.
Sense of urgency: Authors show that strategic experiments are by nature high-risk and high
potential; expensive and time-consuming?so you only get one shot at making them
successful. Managers who want to stack the odds in their favor will need this book.
Table of Contents
Introduction
Chapter 1: Why Innovation Needs a Different Kind of Execution
Chapter 2: Why Organizations, Like Elephants, Never Forget
Case: Corning Microarray Technologies
Chapter 3: Slaying the Elephant
Chapter 4: Why Tensions Rise when New Borrows from Established
Case: New York Times Digital
Chapter 5: Turning Tension into a Productive Force
Chapter 6: Why Learning from Experience Is an Unnatural Act
Chapter 7: How Being Bold, Competitive, or Demanding Can Inhibit Learning
Case: Hasbro Interactive
Chapter 8: How Being Reasonable, Inspiring, or Diligent Can Block Learning Just as Easily
Case: Capston-White
Chapter 9: Finding Gold with Theory-Focused Planning
Chapter 10: Ten Rules for Strategic Innovators
Case: Analog Devices
Hardback
224 pages
Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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