Which MBA? is the most authoritative and prestigious guide to MBAs and
other executive education programs on the market. New to this edition is a focus on the
skills that every executive of the future will need, as well as a new orientation that
highlights the growing sectors of executive programmes and part-time and distance MBAs.
1) Foreword – by invitation
1500 word foreword from an internationally renowned MBA, looking at why it is important to
have a business education and how an MBA has helped them in their career.
Possible candidate: Meg Whitman
Table of Contents
2) Part 1 – Exec ed themes
i) Executive survey. Following on from last year’s survey, looking at which skills will
be important for tomorrow’s leaders and how executive can help give you the skills. Can
also begin to start looking at trends by comparing with last year’s results
ii) Themes. A brief look at some of the current MBA themes, such as does it teach the
right thing, does it produce ethical managers etc. Possibly box looking at repercussions
of the Bologna Accord
3) Part 2 – the MBA
Full-time MBAs
· advantages,
· disadvantages
· FT options (1-year, 2-year)
· Cost
· Choosing a school & rankings
· The student’s perspective (short article/box written by student giving insight into
what it’s like on a FT programme)
Part-time MBAs
· advantages,
· disadvantages
· Options (1-year, 2-year)
· Cost
· Choosing a school
· The student’s perspective
Distance-learning MBAs
· advantages,
· disadvantages
· FT options (1-year, 2-year)
· Cost
· Choosing a school
· The student’s perspectives
EMBAs
· advantages,
· disadvantages
· FT options (1-year, 2-year)
· Cost
· Choosing a school
· The student’s perspective
Other considerations
· how to pay for your course
· how to get into a school (admissions, interviews, GMAT)
· how to get a job
4) Executive programmes at business schools
· Ranking (see Exec Prog methodology)
· advantages
· disadvantages
· Options (open, tailored)
· Non-business school offerings
· Cost
· The student’s perspective
5) School profiles (130 in total, 50 in the North America/50 in Europe/30 in Asia)
· Full-time MBA ranking
· Comprehensive matrix of information, as before. However, school entries to be
constrained to three pages. Some boxes to be more concise (eg entry requirements); text to
be edited down where necessary
· Include new section on exec ed short courses, including ranking figures
Paperback
506 pages
