MANAGEMENT AND MARKETING MACKENZIE I. Księgarnia

Management and Marketing

Using this Book

WHO IS THIS BOOK FOR?

This book is for anyone working in management or marketing, or currently studying these subjects. The units take you step by step through the fields of managing companies, managing people, managing production and operations, and marketing goods and services. They give you the essential language and terminology you need.

IF YOU ARE ALREADY WORKING IN MANAGEMENT OR MARKETING

You will find it helpful to go through the contents list, underline the most useful units for your situation, and work on these first. If your job is highly specialised, you may want to work in depth on the section that is most relevant to your professional needs. On the other hand, if your job carries more general responsibilities, you may prefer to work carefully through each section.

IF YOU ARE STUDYING FOR A CAREER IN MANAGEMENT OR MARKETING

If you have little or no professional experience, it is best to work through the sections systematically. Much of the language is recycled and there are Review Units at the end of each section to revise the most important new vocabulary. It is probably best to begin with Section 1 on Management, after which you can choose between the sections on Production and Marketing, depending on your interests.

IF YOU ARE USING THIS BOOK ON YOUR OWN

Try to set aside half an hour twice a week for study. This is much better than doing nothing for weeks and then trying to study for a whole evening. One unit is usually sufficient for one study session. You will find the answers to all the exercises in the answer key at the back of the book. When you complete a unit, always read through it again a day or two later. This is the best way to make sure you do not forget the language.

IF YOU ARE USING THIS BOOK WITH A TEACHER IN CLASS

Make sure you explain to your teacher exactly what your job involves, so that you can decide together which parts of the book to study first and in what order. If possible, work with a partner on the exercises. Where the units contain longer texts, it may be better to do these at home and bring your notes to the next class to discuss with your teacher.

HIGHLIGHTED LANGUAGE

In a number of units, you are asked to translate certain expressions into your own language. These expressions are highlighted in colour like this. It is important to leam not just single words, but also collocations and fixed expressions. So, pay close attention to the highlighted language.

THE MINI-DICTIONARY

If you have problems doing'any of the exercises, the mini-dictionary at the back of the book will help you. Good luck with your studies!

144 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.