The New Positioning: The
Latest On The WorldS (sharp)1 Business Strategy
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this
sequel squares off against critical marketing challenges such as how to make sure your
message gets through in an era of information overload.
What's new in 'The New
Positioning'
Jack Trout updates and adds
to a concept that he first wrote about in 1969. It comes in three parts.
Part One presents new
material on the mind and how it works. You'll learn the five most important mental
elements in the positioning process.
Part Two presents
"repositioning" as the antidote for change. Six case studies teach important
lessons on what's necessary to reposition yourself.
Part Three outlines the
"tricks of the trade" that he has learned after 25 years of work.
If you found the original
"Positioning" useful, the sequel is must reading. It contains the final words on
what has become one of the biggest words in business.
170 pagesa