The First Market-Proven
System for Understanding - and Profiting From -the Real Truth Behind Analysts
Recommendations
How can Wall Street analysts
proclaim a stock as a Strong Buy at $60 - and one year later call it Neutral at $17? Why
would a stockbroker tell you to "Hold" a stock if his firms research suggests it
is destined to fall further?
And is there any way of
knowing what analysts are thinking - versus what they are saying?
When Buy Means Sell shows
you how to understand the real meanings behind analysts recommendations and use them to
your long-term advantage. This first-of-its-kind book discusses:
- when you should follow an
analysts advice - or do exactly the opposite,
- research into the track
records of Merrill Lynch, Morgan Stanley, and other brokerage houses,
- time-proven rules of
investing you should follow regardless of what analysts are saying.
The legitimacy of analysts
advice is one of the most enduring myths of Wall Street. But Wall Streets
multibillion-dollar research machine can provide you with outstanding guidance once
you know how to use it. Let When Buy Means Sell show you how to determine
what analysts really believe, and build a profitable portfolio based on what will work
best for you--instead of for the analysts employer.
Which brokerage firms have
provided consistently strong stock recommendations in the computer and technology sector?
When does a plummeting stock
price form intrinsic value for the underlying security, and when does it simply indicate a
bad investment?
Which mutual fund manager
has outperformed the S&P 500 Index every year since 1990 -and what is he buying now?
Investors have discovered
that blindly following the advice of brokerage house analysts and market pundits is chancy
at best, and can be downright disastrous. While these recommendations appear to serve the
investor, they often serve instead to inflate the price of questionable stocks - with
those in the know getting out at the top while individual investors hang on for dear life
as their portfolio values plummet.
So what are you to do? How
can you get any value from advice published by stock analysts?
When Buy Means Sell presents
a breakthrough system for reading between the lines and using Wall Street recommendations
to beat the market. Based on an in-depth study of the records of todays top analysts and
brokerages, this pull-no-punches book reveals:
- when to ignore words like
strong buy - and which words really matter,
- strategies for using
upgrades and downgrades to make profitable buy and sell decisions,
- inescapable rules and
techniques that must be a part of every investing strategy
When Buy Means Sell introduces
an approach that is innovative, honest, and refreshingly straightforward to investors
weary of wading through conflicts of interest and questionable advice. Author Eric
Shkolnik, a veteran follower of stock analysts and founder of the popular website
marketperform.com, reviews decades of brokerage house research and its subsequent results
to reveal what has worked and what hasnt. He shows you how to use analysts ratings to
build a portfolio with a much stronger chance of avoiding meltdowns and beating the market
over the long haul.
Once you learn to approach
analysts calls with a healthy dose of skepticism, and follow what analysts are thinking
versus what they are actually saying, there is measurable value to be found in the
recommendations of the pros. When Buy Means Sell shows you how to look beyond
Street noise and sleight-of-hand to determine what expert analysts really believe about
todays market, and use that knowledge to build a stronger, more profitable portfolio.
Eric Shkolnik (New
York, NY) is CEO and cofounder of marketperform.com, a pioneer service that measures the
performance of finsancial institution stock recommendations. Shkolnik and the firm have
been featured in Business-Week and Hedge World, and on Bloomberg and
TheStreet.com.
233 pages