THE SIM SERIES is a set of
five CD-based simulation modules (each accompanied by a print manual) that can be packaged
separately or as a set with any marketing, sales, or management text and are designed to
teach strategic decision making while reinforcing marketing and sales principles. Each
module uses today's hottest marketing and financial analytics to underscore the
importance of making quality management decisions. All of the modules stress the
importance of optimizing short-term revenue gains and long-term profitability (customer
lifetime value). Students will understand the challenge of aligning short- term and
long-term goals, and recognize when these goals can be in conflict.
Teaches today's most
important marketing and financial analytics to help students make quality, strategic
decisions.
An MS Excel Platform. The
simulations are built on the familiar MSExcel platform for broad distribution and
universal appeal.
Ease of Use. While powered
by a complex mathematical engine, the simulation screens are intuitive and easy to
navigate. The main focus is on developing analysis and strategy skills for students, not
on enhancing their computer skills.
Easy to Grasp. The data used
in the simulation is typical order data that has been aggregated into a robust model of
analyses. The overall concepts are easy to grasp and the reporting output generated from
the simulation is easy to comprehend, but immensely challenging in its strategic
implications.
SIMSales Management with
Student CD/Manual
This simulation teaches
students how to manage a sales force using financial analytics such as sales revenue,
contribution income and long-term profitability. Some of the questions addressed in this
module are how to achieve management goals and objectives while staying within budget, how
to design the right combination of benefits and compensation to help the sales force make
quota, who to hire, who to fire, and how to use incentives for motivation.