TOURISM. PRINCIPLES AND PRACTICE COOPER, FLETTCHER, GILBERT, STEPHERD, WANHILL Księgarnia

The best-selling undergraduate tourism textbook has now been expanded and completely revised throughout. It offers a complete framework of theory and practice for students of tourism, providing readers with the fundamental and underlying principles with which to approach the study of this exciting subject area.

The key objective of Tourism Principles and Practice is to provide a comprehensive grounding in the subject of tourism to all students. It takes a thematic approach to the subject, underpinning the various concepts associated with tourism and demonstrating the linkages within this complex subject area.

The book provides a comprehensive evaluation of the four key elements of tourism:

- demand,

- destinations,

- industry and government organisations,

- marketing.

The new edition features a whole new section comprising six major case studies which demonstrate the application of key principles to real-life issues and problems and highlight the relationships between the individual elements of the tourism system. Also new to this edition is a section on information technology and tourism.

The definitive text for the introduction to tourism.

Provides a blend of theoretical principles and practice.

Uses international case studies and models to illustrate key concepts.

Written by leading international teachers and researchers.

Chapter objectives, end of chapter summaries and review questions.

FREE to adopters: supplementary material - including lecturer's guide, OHT masters and case study guidance.

Ideal text for degree and BTEC HND/C courses in travel and tourism. Also tourism options in leisure, business studies, hospitality management and geography courses.

Contents

Preface

Contributors

1. An introduction to tourism

PART 1: DEMAND FOR TOURISM

2. Introduction.
3. Concepts and definitions of demand for tourism.
4. Consumer behaviour and tourism demand.
5. Determinants of tourism demand.
6. Measuring the demand for tourism.
7. Patterns of demand.

PART 2: THE TOURIST DESTINATION

8. Introduction.
9 Patterns and characteristics of the supply of tourism.
10. Carrying capacity and the sociocultural and environmental impacts of tourism.
11. The economic impact of tourism.
12. Tourism and development planning

PART 3: THE TOURISM INDUSTRY AND GOVERNMENT ORGANISATIONS

13. Introduction.
14. Government organisations.
15. Accommodation.
16. Transportation.
17. Intermediaries.
18. Attractions

PART 4: MARKETING FOR TOURISM

19. Introduction.
20. Marketing for tourism - the historical roots.
21. Marketing management.
22. Marketing planning.
23. Marketing mix.
24. The future of tourism

Compendium of tourism texts and journals

Index

530 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.