"As an employee
benefits consultant, I find an increasing need to examine and understand the financials of
my clients and prospects as well as the insurance companies that we represent. I found
this book valuable in understanding how to look into the annual statements to find the
information I need, and how to be aware of the numerous financial warning signs. The
material is well presented and easy to reference."
Michael Raef, Senior Consultant Marsh USA, Inc.
"I found the format and
delivery very clean and straightforward. This is a wonderful blend of factual information
interwoven with savory, practical commentary. This book should be sold with post-it notes,
highlighters, and a red pen because any reader/user will want to go back often to utilize
the content. It may be more appropriate to refer to this publication as a map or a tool
because it guides the user to completion of a task that is usually more like a journey or
a project."
Mark R. Boland, CPCU, Aon Risk Services Green Bay, WI
"Understanding
Corporate Annual Reports: A User's Guide is a very valuable tool in helping to read
between the lines and build a better understanding of all the details contained in an
annual report. It is written using layman's terms and anecdotal evidence that make it
easy for the average investor to follow. This book will certainly help me become a more
knowledgeable and informed investor in the future."
Tom Gailey, Personal Investor
BRIAN STANKO, CPA, is
Associate Professor of Accounting at Loyola University, Chicago. During the past ten
years, he has taught in the undergraduate, graduate, and executive education programs as
well as in the University's CPA Review Program. He has had articles appear in the
Journal of Accounting and Public Policy, Corporate Controller, the CPA Journal, Journal of
Applied Business Research, Healthcare Financial Management, Hospital Cost Management, and
Journal of Business Ethics.
THOMAS ZELLER, CPA,
is Associate Professor of Accounting at Loyola University, Chicago. He has taught graduate
and undergraduate courses in accounting and business strategy for more than ten years. He
has had articles appear in Strategic Finance, Journal of Accounting and Public Policy,
Corporate Controller, International Advances in Economic Research, Business and Economic
Review, and Hospital Cost Management and Accounting.
Table of Contents
Preface.
Acknowledgments.
Chapter 1: FINANCIAL
REPORTING AND THE ANNUAL REPORT.
Corporate Annual Reports.
Nature and Extent of the
Corporate Annual Report.
Responsibility for Content
and Accuracy of the Corporate Annual Report.
Current State of Financial
Reporting.
Earnings Pressure on
Corporate America.
Improving Financial
Reporting.
Education Is the Key.
Notes.
Chapter 2: STRUCTURE OF
THE ANNUAL REPORT.
Financial Highlights.
Mission Statements,
Corporate Profiles, and Statements of Corporate Values.
Chairman's Message.
Management's Discussion
and Analysis.
Report of Management.
Independent Auditors'
Report.
Financial Statements and the
Related Notes.
Five- or Ten-Year Summary of
Operating Results.
Shareholder Information.
Conclusion.
Notes.
Chapter 3: BALANCE SHEET.
Importance of the Balance
Sheet.
Limitations of the Balance
Sheet.
Users of Balance Sheet
Information.
Classification of the
Balance Sheet.
Elements of the Balance
Sheet.
Conclusion.
Notes.
Chapter 4: INCOME
STATEMENT.
Importance of the Income
Statement.
Limitations of the Statement
of Operations (Income Statement).
Format of the Income
Statement.
Elements of The Home Depot's
Statement of Earnings.
Conclusion.
Notes.
Chapter 5: STATEMENT OF
CASH FLOWS.
SCF Concepts, Structure, and
Terms.
Detailed Look.
Conclusion.
Notes.
Chapter 6: STATEMENT OF
STOCKHOLDERS' EQUITY AND NOTES TO THE FINANCIAL STATEMENTS.
Importance of the Statement
of Stockholders' Equity.
The Home Depot's Statement
of Stockholders' Equity and Comprehensive Income.
Notes to the Financial
Statements.
Conclusion.
Notes.
Chapter 7: ANALYSIS OF
THE HOME DEPOT'S ANNUAL REPORT.
Strategy, Tools, and
Interpretation.
Corporate Strategy
Frameworks.
Process to Identify The Home
Depot's Corporate Strategy.
Financial Analysis.
The Home Depot Evaluation.
Conclusion.
Notes.
Chapter 8: EMERGING
ISSUES IN FINANCIAL REPORTING.
Earnings Management.
Pro Forma Reporting.
Improving Financial
Disclosure.
Conclusion.
Notes.
Appendix A: REGULATORY
ENVIRONMENT OF FINANCIAL REPORTING 207
Securities and Exchange
Commission.
Financial Accounting
Standards Board.
American Institute of
Certified Public Accountants.
Auditing Standards Board.
Conclusion.
Notes.
Appendix B: BUILDING
BLOCKS OF FINANCIAL REPORTING.
Conceptual Framework.
Conclusion.
Notes.
Appendix C: THE HOME
DEPOT ANNUAL REPORT 2000.
Index.
278 pages