The first all-in-one
guide to the techniques and tools of todays top product managers
Linda Gorchelss bestselling The
Product Managers Handbook introduced thousands of professionals to the expanding roles
and responsibilities of a product manager in todays demanding marketplace. Now, in The
Product Managers Field Guide, Gorchels explores the specific skills, abilities, and
competencies that separate the outstanding product manager from the average and provides
you with a detailed action plan for becoming a product manager capable of creating
consistent customer delight and long-term competitive advantage.
The Product Managers
Field Guide tells you everything you need to know to create a clear vision and
strategy for any product or service and then drive that vision throughout all levels of
your organization and the marketplace. Look to it for:
- Wide-ranging exercises and
self-assessments for developing and rating your skills and competencies,
- Tools and action steps for
using your skills to enhance customer satisfaction and competitive position,
- The five competencies of a
top-performing product manager - and ways to practice and incorporate them into your daily
routine.
Todays best product managers
must have the skills, vision, and flexibility of a start-up entrepreneur - even when they
work for a Fortune 100 company! The Product Managers Field Guide is a step-by-step
action guide for learning and developing those skills and building a product management
career that is productive, profitable, and professionally rewarding.
Linda Gorchels has
extensive experience as a product and marketing manager and is currently managing director
of executive marketing seminars in the executive education department of the school of
business, University of Wisconsin-Madison. She is the author of the bestselling The
Product Managers Handbook.
228 pages