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SHAREHOLDER VALUE SERIES - STRATEGY


CHECKLEY K

wydawnictwo: FWP , rok wydania 2002, wydanie I

cena netto: 180.00 Twoja cena  171,00 zł + 5% vat - dodaj do koszyka

Shareholder Value Series

Book Two-Strategy

A unique, four-part examination of strategic business values.

Strategy is the first title from the Financial World Shareholder Value series examining the fundamental issues that drive businesses to expand and diversify, increasing their market share and value. The series breaks down the four basic business drivers of strategy, management, financials and customers. It offers a focused and case study-led review and analysis that is unrivalled by any single book on the subject.

Lucid and practical in approach, Strategy examines how major financial services companies have planned and executed mergers and the impact such repositioning has had upon the financial services industry. Illustrated by case studies, it offers salutary lessons to be learned from the experiences of recent years. The book evaluates the strategy of both banks and corporates in ensuring the successful creation of value and conveying this to the shareholder.

Essential reading for all business managers and corporate strategists, this book provides clear and practical advice on formulating strategy in the context of shareholder value.

Keith Checkley is a business consultant, advising on a number of situations and designing training programs for many banks; financial institutions and large corporates. Keith's most recent Corporate appointment was as Director-Strategic Consultant: Prebon Marshall Yamane group.

208 pages

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