Shareholder Value
Series
Book
Two-Strategy
A unique,
four-part examination of strategic business values.
Strategy is the
first title from the Financial World Shareholder Value series examining the
fundamental issues that drive businesses to expand and diversify, increasing
their market share and value. The series breaks down the four basic business
drivers of strategy, management, financials and customers. It offers a focused
and case study-led review and analysis that is unrivalled by any single book on
the subject.
Lucid and
practical in approach, Strategy examines how major financial services companies
have planned and executed mergers and the impact such repositioning has had upon
the financial services industry. Illustrated by case studies, it offers salutary
lessons to be learned from the experiences of recent years. The book evaluates
the strategy of both banks and corporates in ensuring the successful creation of
value and conveying this to the shareholder.
Essential reading
for all business managers and corporate strategists, this book provides clear
and practical advice on formulating strategy in the context of shareholder
value.
Keith Checkley is
a business consultant, advising on a number of situations and designing training
programs for many banks; financial institutions and large corporates. Keith's
most recent Corporate appointment was as Director-Strategic Consultant: Prebon
Marshall Yamane group.
208
pages