PUBLIC RELATIONS ON THE NET. HOLTZ S. Księgarnia

Public Relations on the Net, 2nd edition

Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!

By Shel Holtz

A step-by-step user's manual for maximizing the public relations strengths of the Internet and achieving bottom-line results.

The Internet has revolutionized both the delivery and the dynamics of public relations messages. This technique-based book reveals how anyone, from business owners to PR practitioners, can use online media to dramatically improve the performance of PR initiatives, with hundreds of guidelines for delivering memorable messages taking advantage of the unique, interactive strengths of the Internet.

Updating its seminal first edition, Public Relations on the Net features strategies and tactics that show how to use the latest technologies and techniques to tap into and use the power of the Internet's networked communities. The book provides:

• PR applications of e-mail, the Web, and online communities

• Techniques for integrating the Internet with traditional communications tools

• Case studies to use as benchmarks for online PR efforts

• And much more.

About the Author

Shel Holtz (Concord, CA) is principal of Holtz Communication & Technology, a consultancy that helps organizations integrate the Internet into their strategic communication efforts.

442 PAGES

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.