Public Relations on the Net,
2nd edition
Winning Strategies to Inform
and Influence the Media, the Investment Community, the Government, the Public, and More!
By Shel Holtz
A step-by-step user's
manual for maximizing the public relations strengths of the Internet and achieving
bottom-line results.
The Internet has
revolutionized both the delivery and the dynamics of public relations messages. This
technique-based book reveals how anyone, from business owners to PR practitioners, can use
online media to dramatically improve the performance of PR initiatives, with hundreds of
guidelines for delivering memorable messages taking advantage of the unique, interactive
strengths of the Internet.
Updating its seminal first
edition, Public Relations on the Net features strategies and tactics that show how to use
the latest technologies and techniques to tap into and use the power of the Internet's
networked communities. The book provides:
• PR applications of
e-mail, the Web, and online communities
• Techniques for
integrating the Internet with traditional communications tools
• Case studies to use as
benchmarks for online PR efforts
• And much more.
About the Author
Shel Holtz (Concord, CA) is
principal of Holtz Communication & Technology, a consultancy that helps organizations
integrate the Internet into their strategic communication efforts.
442 PAGES