Description
This uniquely useful dictionary provides over 2,000 encyclopaedic marketing-related
definitions. Its coverage of marketing disciplines includes:
- marketing communications;
- the media;
- advertising;
- public relations;
- sales promotion;
- corporate communications;
- the Internet.
The International Dictionary of Marketing offers definitions of everyday marketing terms
and jargon, plus in-depth explanations of marketing practices and procedures. This
approach includes detailed observations and comment, making it an essential - and
practical - guide for experienced professionals as well as trainees and students.
Praise and Reviews
Definitions of everyday marketing terms and jargon, plus in-depth explanations of
marketing practices and procedures.
440 pages, Hardback
About the Author
Daniel Yadin, who lectures widely, is an experienced copywriter and practitioner in
marketing communications. A Chartered Marketer, he is a member of the Chartered Institute
of Marketing, and a former course director at their training division. He is also a
founding member of the Association of Independent Business Trainers. He is author of
Creative Marketing Communications, published by Kogan Page, now in its third edition, and
The International Dictionary of Marketing, also published by Kogan Page.
