FRANCHISING PATHWAY TO WEALTH CREATION SPINELLI S., ROSENBERG R. Księgarnia

"Franchising: Pathway to Wealth Creation" is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built the world's largest system of Jiffy Lube franchises, the executive who grew Dunkin' Donuts by 1,000%, and the franchising expert at the world's #1 franchise bank lender. This remarkable team covers every step from assessment through cashing out, every element of the product/service delivery system, and every facet of the franchisee/franchisor relationship.

Stephen Spinelli, Jr. co-founded Jiffy Lube International, the franchise that revolutionized automotive quick service. He then purchased two Jiffy Lube franchises and grew to become Jiffy Lube's largest franchisee, with 47 stores that posted 39 consecutive profitable quarters. He later served as national leader, founder, chairman, and CEO of America Oil Change Corporation. At Babson College, he currently serves as Assistant Professor in Entrepreneurial Studies, Chairman of the Entrepreneurship Division, and Director of both the Arthur M. Blank Center for Entrepreneurship and the Franchise Institute.

Robert M. Rosenberg, CEO of Dunkin' Donuts for 35 years, led the firm's growth from 300 units to over 3,000. He currently serves on the Board of Directors of Sonic, America's Drive-In. He is a member of the International Franchise Association's Hall of Fame.

Sue Birley is an acclaimed scholar of entrepreneurship and a former director at National Westminster Bank, the world's largest franchise lender. With Stephen Spinelli, Jr., she co-authored Franchising Your Way to Riches: An Analysis of Value Creation in Public Franchisors.

Table of Contents

Chapter 1. Franchising as Entrepreneurship

Chapter 2. The Franchise Relationship Model

Chapter 3. The Wealth-Creating Power of Franchising

Chapter 4. Service Delivery System and Real Estate

Chapter 5. Selecting and Monitoring Franchisees

Chapter 6. The Service Delivery System and Marketing

Chapter 7. Transaction Analysis

Chapter 8. Financial Analysis

Chapter 9. The Dynamics of the Franchisee-Franchisor Relationship

Chapter 10. Understanding the Basics of U.S. Franchise Laws

Chapter 11. International Franchising

Chapter 12. Harvest

234 pages

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