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SMARTER VENTURESCAMPBELL K.wydawnictwo: FT/PH , rok wydania 2003, wydanie Icena netto: Having the big idea is merely the beginning. Raising and using venture capital is pivotal to the success of many an ambitious new venture, but venture capital is more than money. It's far too expensive to be treated merely as cash, and if used well, far more critical to the successful venture.This can be a daunting process. Smarter Ventures leads you inside the world of European venture capital, and takes you step-by-step through the venture cycle. By holding a mirror up to both sides of the money-raising process, Katharine Campbell shows how entrepreneurs can better understand venture capitalists and vice versa leading to more productive relationships and smarter ventures. Katharine Campbell explains how venture capitalists think, what they are looking for and why. Learn how to spot the good -and the bad investors, and equip yourself with the tools and the knowledge to seal a successful partnership. Smarter Ventures is the bible of the European venture capital market and your complete companion to the venture cycle. Contents PART ONE - THE INDUSTRY Inside the venture industry Cycle Psychology An eclectic's history of venture capital in Europe Silicon Valley compared Other species :angels and corporate venture capitalists PART 2 - THE PROCESS Fit for venture capital The Approach Choosing a venture capitalist The Business Plan Early meetings Due diligence Term sheets Negotiations Close PART 3 - WORKING WITH VENTURE CAPITAL VC on board Down rounds "Exits" PART 4 - THE FUTURE A European industry matures VC JARGON BUSTER Reviews 'It took me 20 years to lean what's in this book. Every budding entrepreneur should read it if they want a win-win relationship with their VC.' Stuart Evans, CEO, Plastic Logic 'Smarter Ventures is a must-read for any entrpreneur seeking venture capital investment. Katharine Campbell's straightforward language de-mystifies what for anyone who has been through the process is a daunting and stressful experience. On the basis that knowledge is power, I have no hesitation in recommending Smarter Ventures to entrepreneurs and expect it will also appear at the top of venture capitalist's reading lists.' Charles Cotton, former CEO, Virata Cororation 'Katharine Campbell provides a unique insight into the European venture capital industry, while also explaining the critical differences between the VC scene in Silicon Valley and that in Europe. This books is absolutely essential reading for European entrepreneurs, VCs and advisers. In fact, no European entrepreneur should seek to raise capital without first reading this book.' Chris Grew, senior partner, Hale and Dorr 'Katharine Campbell knows her stuff. While Smarter Ventures is very readable, it goes way beyond delivering the fine insights one would expect from a crack former journailistt. Ms Campbell has distilled her extensive experience into useful wisdom. As the books becomes standard fare, it will acceleratue entrepreneurship in Europe by making the new venture capital process more streamlined and professional.' Kenneth P. Morse, managine director, MIT entrepreneurship Center 318 pages
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