- The Retailing Book is
the definitive guide to retailing and retail management, providing a comprehensive
strategic and operational approach to the subject. Drawing upon the knowledge and
experience of leading retail academics and practioners, this text offers an
overview of the main strategic functions within retailing and illustrates their operations
through a series of "real-life" case studies. Essential for those studying
retailing, retail management and retail marketing at undergraduate level, The Retailing
Book offers broader coverage of the subject than any other retail texts.
Table of Contents
PART 1: THE RETAIL CONTEXT
1. The Retail Context: An
Overview (Steve Burt and Leigh Sparks)
2. The Internationalisation
of Retailing (Steve Burt)
3. Commercial activities and
the airport sector: Current issues and future threats (Frank O'Connell and Paul Freathy)
PART 2: STRATEGIC PLANNING
IN RETAILING
4. Managing the Strategic
Environment (Paul Freathy)
5. Ethical standards in
business (Paul Whysall)
6. Undersatnding finance
(Paul Freathy and Ian Spencer)
PART 3: RETAIL DEVELOPMENT
7. The Retail Development
Process: An Overview (Cliff Guy)
8. The impact of retail
planning and city centre development (Allan Hawsworth)
9. Revitalising the town
centre: The example of Achmore (Andrew Paddison)
PART 4: RETAIL MARKETING
10. Retail Marketing (Paul
Freathy)
11. Using information to
understand the customer (Eric Calderwood)
12. Fast Retailing: We
won't tell you what to wear (Keri Davies)
PART 5: HUMAN RESOURCE
MANAGEMENT
13: Human Resource
Management Issues in Retailing (Adelina Broadbridge)
14. Labour turnover in the
retail industry (Jim Hendrie)
15. Superquinn: The
specialists in fresh food (Gordon O'Connor)
PART 6: BUYING AND
MERCHANDISING
16. Retail buying and
merchandising (Susan Fiorito and Paul Freathy)
17. Buying and merchandising
in the retail fashion industry (Grete Birtwistle)
18. Relationships in a
complex supply chain: The growing, exporting, importing and retailing of fresh vegetables
(Mike Pretious and Jill Ritchie)
PART 7: RETAIL LOGISTICS
19. Retail Logistics (Leigh
Sparks)
20. Online shopping: The
logistics issue (John Fernie and Alan McKinnon)
21. Internationalising
through strategic alliances: The Swedish food retailer ICA (Ulf Johannson)
PART 8: RETAIL FUTURES
22. Retailing and the
Millennium (Nicholas Alexander and Paul Freathy)
23. E-commerce and the
future of retail delivery (Jonathan Reynolds)
24. The future of
transaction systems (Steve Worthington)
370 pages