|
||
• wydawnictwa polskie
• Zamów informacje o nowościach z wybranego tematu • kontakt
• Cookies na stronie |
ECONOMICS OF BUSINESS STRATEGYLIPCZYNSKI J., WILSON J.wydawnictwo: FT/PH , rok wydania 2004, wydanie Icena netto: This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management. The book is written for the growing number of courses at MBA, undergraduate, and foundation level where readers require not only an integrated theoretical framework in economics and management, but also the practical skills and knowledge to examine how and why firms behave in certain ways in the real world. Features No prior knowledge of economics is expected. The introductory chapters provide a solid foundation to microeconomic theory to those new to the subject. Unique attempt to link economic analysis of the competitive market environment to business and management strategy. Strikes a balance between theory and practical business issues, fully equipping students to understand what goes on in the real world of business. Full pedagogy including chapter objectives, key terms, references, and questions for discussion. Case studies written by the authors and taken from the Financial Times have been included to clarify, broaden and extend key issues. Key terms or phrases introduced in each chapter are defined in a glossary at the end of the book. Table of Contents
Po otrzymaniu zamówienia poinformujemy, |
