STRATEGIC PARTNERING HANDBOOK LENDRUM T. Księgarnia

Strategic Partnering Handbook

With the global economy now a reality, the objectives of becoming internationally competitive and world class are imperatives for all successful businesses entering the new millennium. Critical to this success and to the development of sustainable competitive advantage will be the quality of relationships developed between customers and suppliers both internal and external to the organisation. Organisations worldwide have been using The Strategic Partnering Handbook as a guide for creating successful partnering relationships and alliances with customers and suppliers.

Building on the principles and practices detailed in the first edition, this second edition presents new and updated case studies, new anecdotes, and additional concepts and research data while continuing to provide a framework that looks at the who, how, when, where and why of partnerships. It enables the reader to:

gain a clear understanding of strategic partnering, the supporting concepts and practices and the relevance for their organisation;
understand the organisational culture, strategy, structure, process and people required to support these new customer/supplier relationships;
learn how to effectively implement the 12 partnering steps;
manage the complexity of strategic partnerships and alliances.

This book is of great value for all partnering and alliance practitioners and will arm them with fresh tools and skills to build successful and sustainable customer/supplier relationships well into the next millennium.

374 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.