Strategic Partnering Handbook
With the global economy now a
reality, the objectives of becoming internationally competitive and world class are
imperatives for all successful businesses entering the new millennium. Critical to this
success and to the development of sustainable competitive advantage will be the quality of
relationships developed between customers and suppliers both internal and external to the
organisation. Organisations worldwide have been using The Strategic Partnering Handbook as
a guide for creating successful partnering relationships and alliances with customers and
suppliers.
Building on the principles
and practices detailed in the first edition, this second edition presents new and updated
case studies, new anecdotes, and additional concepts and research data while continuing to
provide a framework that looks at the who, how, when, where and why of partnerships. It
enables the reader to:
- gain
a clear understanding of strategic partnering, the supporting concepts and practices and
the relevance for their organisation;
- understand
the organisational culture, strategy, structure, process and people required to support
these new customer/supplier relationships;
- learn
how to effectively implement the 12 partnering steps;
- manage
the complexity of strategic partnerships and alliances.
This book is of great value
for all partnering and alliance practitioners and will arm them with fresh tools and
skills to build successful and sustainable customer/supplier relationships well into the
next millennium.
374 pages