STRATEGIC MANAGEMENT CONCEPTS AND CASES THOMPSON A., STRICKLAND A. Księgarnia

Strategic Management: Concepts and Cases with PowerWeb

New chapter (7): New Business Models and Strategies for the Internet Economy is unique to Thompson/Strickland. This new chapter demonstrates the authors' commitment to the most up-to-date conceptual coverage. It's included because given today's economy, most strategy discussions will need to include an internet economy discussion to be complete..
New chapter (6): Strategies for Competing in Globalizing Markets increases the global scope of the new edition, a key area of concern to most strategy instructors..
In response to readers' and reviewers' suggestions, the authors have carefully edited the theoretical presentation to make it more concise and added more real-world examples throughout the text..
Thompson/Strickland is a four-color text for the very first time! The chapters are illustrated in full color as a way to improve student understanding of key chapter topics and concepts..
The new case line-up features an exciting collection of dot.com/New Economy companies such as America Online, WingspanBank.com, drkoop.com, EBay, CDNow, Dell, and Competition in the Electronic Brokerage industry. Of the 27 cases, 26 are brand new..
Instructor Presentation Manager CD-ROM is new to this edition of Thompson/Strickland! The Presentation Manager allows instructors to create dynamic classroom presentations using PowerPoint, videos, and all the print supplements..
In addition to the new Global Strategy chapter, Global competition and global strategy issues are integrated with the relevant discussions into each chapter. In addition, more illustration capsules have been added to highlight the strategies of non-U.S. companies..
Margin notes highlighting basic concepts, strategic management principles, and kernels of wisdom help students by reinforcing key points in the text..
Concise, yet thorough coverage of all of the strategic management topics (under 400 text pages)..
Following Chapter 13 and prior to Case 1, we have once again included "A Guide to Case Analysis" that gives students positive direction in what case method pedagogy is all about and offers suggestions for approaching case analysis.

Contents

Concepts Chapter 1 The Strategic Management Process: An Overview Chapter 2 Establishing Company Direction: Developing a Strategic Vision, Setting Objectives, and Crafting a Strategy Chapter 3 Industry and Competitive Analysis Chapter 4 Evaluating Company Resources and Competitive Capabilities Chapter 5 Strategy and Competitive Advantage Chapter 6 Strategies for Competing in Globalizing Markets (NEW chapter) Chapter 7 New Business Models and Strategies for the Internet Economy (NEW chapter) Chapter 8 Tailoring Strategy to Fit Specific Industry and Company Situations Chapter 9 Strategy and Competitive Advantage in Diversified Companies Chapter 10 Evaluating the Strategies of Diversified Companies Chapter 11 Implementing and Executing Strategy: Building Resource Capabilities and Structuring the Organization Chapter 12 Implementing and Executing Strategy: Budgets, Policies, Best Practices, Support Systems, and Rewards Chapter 13 Implementing and Executing Strategy: Culture and Leadership Appendix: A Guide to Case Analysis Cases 1. America Online 2. Daimler Chrysler Merger (A) 3. Daimler Chrysler Merger (B) 4. Guiseppe's Original Sausage Co. 5. The Chinese Fireworks Industry 6. Competition in the Automobile Retailing Industry 7. Dell Computer Corp in 2000 8. Peapod and the Online Grocery Industry 9. Cannondale and the Mountain Bike Industry 10. Competition in the Retail Brokerage Industry 11. EBay 12. CDNow 13. Calloway Golf Co. 14. Drkoop.com 15. WingspanBank.com 16. Ben & Jerry's in Japan 17. Vina San Pedro 18. Campbell Soup Company 19. The Black and Decker Corp. 20. Robin Hood 21. Replacements, Ltd. 22. The Kimpton Hotel & Restaurant Group 23. Brithinee Electric 24. The Rococco New York Hotel 25. Developing a Global Mindset at Johnson & Johnson 26. Motorola: Ethical Challenges in a Multicultural Environment 27. Levi Strauss & Co.*

890 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.